PINK BTC: The Next Chapter

Campaign Graphic Direction for PINK’s Back to Campus Campaign: The Next Chapter. An interruptive fall brand campaign that invites both our community & non customer to look at PINK in fresh way, launch of gender-free product featuring influencers and celebrities.

Role: Designer - Provided graphic concept, final campaign identity, color story, type direction and concept and design of Direct Mail and PR packaging.

Art Director: Ed Brogna | Creative Direction: Kelly Slager and Joe Clinton | Photo Direction: Barbora Venckunaite